EXPLORA JOURNEYS ANNOUNCES THE OPENING OF THE WORLD’S FIRST ROLEX BOUTIQUE AT SEA ON EXPLORA I
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EXPLORA JOURNEYS ANNOUNCES THE OPENING OF THE WORLD’S FIRST ROLEX BOUTIQUE AT SEA ON EXPLORA I
Geneva, Switzerland, 5 June 2023: Explora Journeys, the luxury lifestyle brand of the MSC Group, is proud to announce the first-ever Rolex boutique on board a ship. While enjoying the ultimate in luxury travel, guests aboard EXPLORA I will have the opportunity to purchase some of the world's most iconic timepieces by Rolex at a boutique entirely dedicated to the Swiss luxury watchmaker.
The new ‘Rolex at sea mono brand store’ offers travellers an unparalleled shopping experience. Its elegant design aesthetic is an invitation to browse an extensive range of models and styles.
Rolex is internationally recognised for its pre-eminent watchmaking expertise and the unique quality of its craftmanship. The Oyster Perpetual watches, all ‘Superlative Chronometer’ certified for their precision, performance and reliability, are symbols of excellence, elegance and prestige. For over a century, Rolex watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean.
Michael Ungerer, CEO Explora Journeys, comments: “We are elated to be partnering with Rolex, a like-minded Geneva based Swiss luxury brand that very much shares our values and our long-term sustainable vision. It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board EXPLORA I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”
The new Rolex boutique will be operated by knowledgeable and experienced hosts trained by Rolex. They will offer a curated shopping experience and be available to assist discerning travellers with their purchases while managing the allocation of watches per suite.
The store will open on board EXPLORA I on 17 July 2023, and will be available exclusively to Explora Journeys guest.
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