KICKSTARTING CHINA'S CRUISE INDUSTRY: BLUE DREAM CRUISES PARTNERS WITH STARBOARD CRUISE SERVICES FOR HISTORICAL POST-COVID SAILING
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KICKSTARTING CHINA'S CRUISE INDUSTRY: BLUE DREAM CRUISES PARTNERS WITH STARBOARD CRUISE SERVICES FOR HISTORICAL POST-COVID SAILING
Starboard Cruise Services Becomes the First Cruise Retailer to Operate Onboard Retail Services on a Chinese Owned Cruise Ship
MIAMI (June 6, 2023) – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea, celebrates a milestone partnership with the newest Chinese cruise operator, Blue Dream Cruises. Starboard debuted retail operations in China aboard the first international cruise line sailing in 2006, and its illustrious 17-year presence in the market is reflected in the sophisticated and culturally enriched onboard retail experience that caters to the discerning preferences of Chinese travelers. The collection is a tribute to China’s rich heritage, comprising of a thoughtfully curated selection of global and Asian brands, luxury designers, and treasured mementos that guests can take home to cherish their cruise vacation.
“We are really excited to resume cruising in China and thrilled to start this new journey with Blue Dream Cruises," states Lisa Bauer, Starboard's CEO and President. "With our extensive history and expertise in the market, the refined retail experience is tailored to the Chinese guest seeking unparalleled luxury and unforgettable vacations at sea –making every voyage with Blue Dream Cruises extraordinary."
As of May 26, Blue Dream Star is the first vessel to offer outbound cruises from China since the onset of the pandemic. The diversified onboard shops offer a vast selection of highly sought-after brands and products across beauty and fragrance to watches, fashion, and confectionery categories. Guests can indulge in the world-renowned fashion houses that are beloved by Chinese consumers, including Gucci, Prada, Hugo Boss, Armani, Love Moschino, Ray-Ban and more.
"Blue Dream Cruises is committed to providing our guests with world-renowned cruise experiences. Partnering with Starboard enables us to set a new standard of cruise retailing, ensuring that guests have the ultimate vacation journey at sea,” states Helene Xu, General Manager of Blue Dream Cruises.
Asian-Inspired Retail at its Finest
Guests seeking Asian and international skincare and beauty brands can explore the Beauty and Fragrance Gallery and discover Shiseido, Japanese beauty leader offering revolutionary products in skincare, sun care and makeup, Sulwhasoo, Korean holistic skin care line featuring unique fragrances and smooth textures, and Sisley, French label that produces and distributes high-end skincare products, make-up and fragrances.
Appealing to guests’ interest in collectable timepieces, the Boutique Gallery will boast Swiss watchmakers, such as Longines, one of the world's oldest watchmakers and prized for its ultra-thin watch mechanisms and styles, Tissot, known for developing the first tactile watch 20 years ago and Titoni, one of the few remaining independent family-owned watch companies in Switzerland.
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