I will NEVER look at junk mail the same way!
Have you ever received snail mail for discounts and promotions from cruise lines in your mailbox? Norwegian Cruise line is one in particular that I have received numerous times previously. They get your address likely from your previous sailing and they send you what the post office calls, “media-mail”. Here lies the problem with this old-school way of marketing.
Norwegians newest cruise ship’s name and itineraries for its 2nd ship in the Prima class have been leaked. A flyer marketing campaign was released for distribution by the United States Postal Service to previous cruisers.
The campaign discloses the name of the new ship, Norwegian Viva, and the reverse side shares the itineraries.
WantDestinations in Northern Europe June 2023- August 2023, Eastern Caribbean Dec 2023- March 2024, And the Mediterranean in 2023-October 2023
A big whoopsie, or was it intentional?
My first thought about this leak of not only the name or their brand new ship but also the itineraries. How does something like this happen?
Truth be told the cruise industry has had a few rough weeks with additional cancellations and voyages ending mid-cruise.
This could have been an interesting and unconventional way to “stir the pot” so to speak. Norwegian may have potentially released the flyers to the United States Post office early, prior to a proper announcement to simply generate a positive buzz. Perhaps they feared that the current climate wouldn’t generate enough publicity if they had done a proper announcement.
Let’s face it, either way: leaked or intentional… we are talking about it!
Norwegian’s Response
A tweet last week from the cruise line shows a video hyping up an announcement that was scheduled for tomorrow, January 12th. Using the name tag line “Live it Up”. We will wait to hear from Norwegian Cruise Line and see what they say in the nearest hours and days about this for more! Currently, the ship isn’t available for booking but likely will be now very soon.
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